A sparkling fresh face with eCommerce functionality was needed for this multinational brand with a portfolio of market-leading, innovative cleaning products.

About This Project

The Challs brand has grown from humble beginnings. From what started off in a small bedroom has grown to become a globally recognised cleaning brand that strives to be as eco responsible as possible with offices located in the UK, USA, Singapore and Australia.

“Buster alone was responsible for selling over 6.5 million products worldwide during 2020”

WDL have had the pleasure of working with the Challs team to bring to life several of their brands including; ALKIMI, Bin Buddy, Buster and Wheelers. It was, therefore, only right that WDL was entrusted with the task of designing and building a new bespoke website that would seamlessly tie together 100s of products across seven unique, internationally recognisable brands. Buster alone was responsible for selling over 6.5 million products worldwide during 2020. At the same time, Bin Buddy also had an exceptional year of sales, selling over 1 million products worldwide, with over 200,000 sold in Australia alone.

These brands are also widely recognised by consumers here in the UK and are stocked in leading retailers and supermarkets such as Sainsbury’s, Tesco, Waitrose, Amazon, Ocado and Homebase.

With this in mind, we needed to ensure that the Challs website was fit for purpose to house several leading consumer brands that carry such stature within the industry. Not only would the website act as a home to the various brands, but it would also enable Challs to drive direct product sales, which was ultimately the primary motivation behind the new website. Providing shoppers with the opportunity to purchase from one or multiple brands in a single, accessible location, was key.

Changing The Way People Clean

To ensure that the Challs brand remained consistent, we carried across the Challs logo while refreshing certain elements to create the desired feel. We wanted the new website to look modern & high-end while maintaining a professional feel that would help represent the brand’s stature and longevity within the cleaning industry. The homepage was designed to act as a central ‘hub’, making each brand easily accessible should users wish to find out more about the individual products. This clear user path also guaranteed that customers could easily identify, browse and purchase without straying from the website.

Talula Eats

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