KM Garden Care

This garden maintenance business required PPC marketing campaigns that delivered the quality results their excellent reputation deserved.

About This Project

At WDL, we pride ourselves on construction and maintaining successful PPC marketing campaigns built for a range of functions. Whether that’s to directly increase sales, build brand awareness or generate leads, a well-run PPC campaign can be utilised by large, international businesses but can also be used to deliver value to smaller, local businesses too.

Throughout years of offering outstanding levels of customer service, KM Garden Care has built up an excellent local reputation within the gardening industry and has since expanded to cover all areas of the West Midlands.

Their customer-centric approach and attention to detail across a wide range of services has allowed them to flourish and KM Garden Care is now the go-to when it comes to garden maintenance and services in the West Midlands. Their excellent local reputation has allowed them to expand all areas of the business and now covers a wide range of services from general garden maintenance to more specialised services such as decking, paving, and fencing installation and repair.

With the aim of expanding its customer base, as well as generating new local business, KM Garden Care came to us for help in beginning their journey into the world of paid search. The gardening industry is, no doubt, very prone to seasonal trends and with Summer fast approaching, KM Garden Care was looking to capitalise on the gardening industry’s busiest period. An innovative, well-managed paid search campaign was perfect for what KM Garden Care was aiming to achieve.

From the initial setup and our ongoing management, the campaign continued to generate a growing number of new leads on a weekly basis. By the time the summer months rolled around, the campaign was in very good shape and this is where we really started to see performance escalate.

June – 77 conversions, £3.92 per conversion. 5.34% conv rate
July – 91 conversions, £3.30 per conversion. 7.19% conv rate
August – 86 conversions, £3.53 per conversion. 8.92% conv rate.

KM Garden Care was overjoyed with the level of new work they were able to generate from the leads delivered by the paid search campaign and have since expanded their service list as well as their team. We are continuing to work closely with them and cannot wait to build upon this impressive level of performance. This goes to show that a well-managed PPC campaign can work wonders for businesses both large and small.


A professional, informative website was needed for this leading security company, along with a business application and ongoing design work.

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